Are you ready to see your handmade products in stores across the country? It’s not a far-fetched dream – in fact thousands of artists are doing it every day.
What does it take to make this YOUR business reality? Everything in this concise and complete guide to wholesaling!
In easy to understand steps, you will learn how to:
* develop new products shops will be eager to see on their shelves
* figure out the perfect pricing system, so both you and the store make a profit
* understand how to market your product to busy store buyers – hint they are not surfing the internet all day looking at ads!
* prepare comprehensive and easy to understand product materials that impress
* understand the multiple ways you can reach store owners both in person and on-line.
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And this is just the beginning! “Selling Wholesale” was written by a retailer who bought an enormous range of products, from high-end luxury craft, to mid-range decorative products, two-dimensional art, wearables, jewelry and even folk art. Diane has attended and been a speaker at countless trade shows all across the country She consulted for an on-line wholesale site and has been coaching emerging artists for more than fifteen years. She truly understands what it takes to build a profitable and enjoyable partnership between retailers and makers.
Diane is Executive Director of CRAFT, which is a non-profit trade association composed of retailers and artists who buy and sell handmade American craft. She is also a writer whose column, “The Creative Wholesaler” is in every issue of Sunshine Magazine.
This is the book's back cover. Diane has helped so many artists achieve business success - see what a few of them have to say!